I was extremely late to office today and even the travel was too hectic – except for the final AC bus travel. But how does it relate to Chaos Theory? After watching Dasavatharam, I have been more thoughtful towards chaos theory and butterfly effect. It suggests that no incident is independent. Every incident has it’s [...]
Real Estate for US, Airlines for India?
The whole current economic downturn and the consequences in US were triggered by the fall of Real Estate firms and the financial companies invested in those companies. With the effect of the slow down slowly spreading to India and other Asian countries, the economic punters are concentrating on the real estate firms as they expect [...]
The Good, The Bad and The Ugly – 2 (Advertising Feature)
I am back with my advertising feature. The Good There can be lot of likes and dislikes to this brand. But the majority will like the advertising ideas of this brand. From the simple catchy Mango Frooty, Fresh N juicy jingle to the path breaking Digen Verma campaign, they have carved a niche in their [...]
The Song that struck me like a bolt
I laze out on Sundays. I never want to go out anywhere nor do any work. I always want to do only one work. That’s sleeping. Yesterday I was browsing through the channels and a live audio launch function caught my eyes. I hate Kalaignar TV because of their copycat programs but somehow I thought [...]
50 Tamil Movies to watch before you die-2
Few pointers before going to the second movie. 1. Thank you readers for commenting and supporting me on the series.. Thank you Ravi for tweeting about it. 2. I am not doing any kind of rating here. I am not an expert to do so. I am just making a list of wonderful movies in [...]
50 Tamil Movies to watch before you Die- 1
For those who are fond of international movies ( other than Indian movies and Hollywood), UTV World Movies is a boon. They run a series called 50 Movies to watch before you die handpicked by different directors like Anurag Basu, Kunal Das Gupta etc., A wonderful series of movies you cant miss. I thought why [...]
Movie Review: Anandha Thandavam- Sujatha will not smile
I love Sujatha’s writings. I grew up with his writings. He is always futuristic in his concepts, radical and thought provoking. I read most of his series through my Mom’s collections from Kumudham and Anandha Vikatan. Pirivom Santhippom was one such story which was written in 1983 ( one year after my birth) and I [...]
Brand Equity 2009 – Review & Prelim
I never participated in Brand Equity so far because of the huge participation fee. This time I got a chance but I knew it would be tough to qualify for the finals in the quizzing capital of India ( it was high time Derek admitted the fact and he did so this time). After a [...]
Google and Indian Elections
Internet has become part and parcel of our lives. That’s an age old statement. Google has become a part and parcel of our lives is the new statement. And it’s an under statement. Elections in India are like festivals. The hoopla, money and the madness are intriguing and also interesting. This year is no difference [...]
How to market your product to Indian Bureaucrats and Politicians?
Do you know how to market your products to Indian Politicians and Bureaucrats? Ah there is one simple way – Money but how do you attract them to even look at your product? How will you do your advertisements? A few ideas 1. Showing bribe offers in the advertisement – 30% commission on the purchase [...]
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